--- title: TenSlides — A proper marketing plan for every business description: 10 slides of strategy, 90 slides of evidence underneath. A proper annual marketing plan grounded in marketing science, powered by synthetic research, ready in days. Created with Dr. Mark Ritson. image: https://go.evidenza.ai/hubfs/og-card.png --- [![TenSlides](https://go.evidenza.ai/hubfs/tenslides-logo-1.png) by ![Evidenza](https://go.evidenza.ai/hubfs/evidenza-logo.png)](https://go.evidenza.ai/ten-slides#top) [What you get](https://go.evidenza.ai/ten-slides#plan) [How it works](https://go.evidenza.ai/ten-slides#how) [Pricing](https://go.evidenza.ai/ten-slides#pricing) [FAQs](https://go.evidenza.ai/ten-slides#faq) [Join the waitlist](https://go.evidenza.ai/ten-slides#join) ![](https://go.evidenza.ai/hubfs/Thumbnail%20OP3-NoPlay.jpg) ![](https://go.evidenza.ai/hs-fs/hubfs/ritson.jpg?width=40&height=40&name=ritson.jpg)**Dr. Mark Ritson**Created TenSlides with Evidenza # A Proper Marketing Plan for *Every Business* 10 slides on what to do next year. 90 slides of evidence on why. Ready in days. [Join the waitlist](https://go.evidenza.ai/ten-slides#join) **01**What you get ## Your Whole Plan for Next Year, in 10 Slides. Tap a section to see the real slide. *Note: all data, figures, and insights are illustrative and do not represent actual research findings.* Research Segmentation Targeting Positioning Objectives Product Price Place Promotion Budget ![Research slide from the TABASCO Canada sample plan: Shoppers want heat that cooks](https://go.evidenza.ai/hs-fs/hubfs/01-research.png?v=2&width=2202&height=1239&name=01-research.png) Slide 1 of 10 · RESEARCH *· sample plan***Shoppers want heat that cooks**14 qual and quant studies, and the 4 insights the plan stands on. ![Segmentation slide from the TABASCO Canada sample plan: Our lowest share sits in the biggest segment](https://go.evidenza.ai/hs-fs/hubfs/02-segmentation.png?v=2&width=2202&height=1239&name=02-segmentation.png) Slide 2 of 10 · SEGMENTATION *· sample plan***Our lowest share sits in the biggest segment**A $310M category, cut into 3 segments, each sized and growing at its own rate. ![Targeting slide from the TABASCO Canada sample plan: Two-speed: grow the Cooks, defend the Splashers](https://go.evidenza.ai/hs-fs/hubfs/03-targeting.png?v=2&width=2202&height=1239&name=03-targeting.png) Slide 3 of 10 · TARGETING *· sample plan***Two-speed: grow the Cooks, defend the Splashers**Which segments to chase, which to hold, and the one to leave alone. ![Positioning slide from the TABASCO Canada sample plan: Time is the ingredient](https://go.evidenza.ai/hs-fs/hubfs/04-positioning.png?v=2&width=2202&height=1239&name=04-positioning.png) Slide 4 of 10 · POSITIONING *· sample plan***Time is the ingredient**The position, the target statement and the brand assets to keep. ![Objectives slide from the TABASCO Canada sample plan: Fifty ran, three won](https://go.evidenza.ai/hs-fs/hubfs/05-objectives.png?v=2&width=2202&height=1239&name=05-objectives.png) Slide 5 of 10 · OBJECTIVES *· sample plan***Fifty ran, three won**3 objectives, each priced and valued, chosen from 50. ![Product slide from the TABASCO Canada sample plan: One build, one fix, one kill, and a co-brand](https://go.evidenza.ai/hs-fs/hubfs/06-product.png?v=2&width=2202&height=1239&name=06-product.png) Slide 6 of 10 · PRODUCT *· sample plan***One build, one fix, one kill, and a co-brand**Build, improve and kill calls, plus a co-branding partnership. ![Price slide from the TABASCO Canada sample plan: Hold the 2oz, raise the Family 12oz to $9.99](https://go.evidenza.ai/hs-fs/hubfs/07-price.png?v=2&width=2202&height=1239&name=07-price.png) Slide 7 of 10 · PRICE *· sample plan***Hold the 2oz, raise the Family 12oz to $9.99**Every price tested 3 ways, and the 2 moves worth making. ![Place slide from the TABASCO Canada sample plan: Listed everywhere, deep almost nowhere](https://go.evidenza.ai/hs-fs/hubfs/08-place.png?v=2&width=2202&height=1239&name=08-place.png) Slide 8 of 10 · PLACE *· sample plan***Listed everywhere, deep almost nowhere**Regions by channels, and the 3 distribution moves. ![Promotion slide from the TABASCO Canada sample plan: $4.8M at 70/30, three messages](https://go.evidenza.ai/hs-fs/hubfs/09-promotion.png?v=2&width=2202&height=1239&name=09-promotion.png) Slide 9 of 10 · PROMOTION *· sample plan***$4.8M at 70/30, three messages**Spend, the brand-to-activation split, the media mix and which ads to keep or kill. ![Budget slide from the TABASCO Canada sample plan: $6.3M in, $64M out](https://go.evidenza.ai/hs-fs/hubfs/10-budget.png?v=2&width=2202&height=1239&name=10-budget.png) Slide 10 of 10 · BUDGET *· sample plan***$6.3M in, $64M out**Every dollar tied to an objective and its return. × Scroll sideways to read the whole slide **02**How it works ## 10 Minutes From You. A Proper Plan From Us. ### You tell us the basics ≈ 10 minutes - What you’re marketing - Who you sell to, and where - Your growth targets, if you have them ### We run the research 14 studies - Synthetic buyers, modelled for your market - Research on your buyers, your brand, your pricing and your ads - Validated against traditional human research ### You get the plan In days, not months - 10 slides: what to do - 90 slides of evidence: why it’s right - Every recommendation priced, with a budget and its return **03**You stay in control ## Your Plan. Your Data. Your Call. TenSlides gives you a complete, evidence-based starting point. What goes in the final plan is up to you. - Interrogate the research - Change the assumptions and numbers - Add your own customer, brand or commercial data Tell TenSlides what you know about your business and it updates the plan around it. **04**Pricing ## Beta Pricing for Planning Season Self-service tier ### One brand, one market $10,010 per plan - 10 strategy slides, 90 evidence slides - Ready in days from 10 minutes of inputs [Join the waitlist](https://go.evidenza.ai/ten-slides#join) Portfolio tier ### Multiple brands or markets Volume pricing - A plan for each brand and market - One planning standard across all of them [Book a call](https://go.evidenza.ai/ten-slides#book) ![](https://go.evidenza.ai/hs-fs/hubfs/ritson.jpg?width=28&height=28&name=ritson.jpg)Ritson tier ### Your plan, built with Mark Ritson Custom pricing - Our team builds it with Mark Ritson - Mark Ritson presents it to your leadership [Book a call](https://go.evidenza.ai/ten-slides#book) **05**Questions ## Common Questions About TenSlides Who is it for? Any marketer who needs a proper annual plan, whether the team is five people or five thousand. It’s built for one brand in one market, with bigger options for portfolios. What do I need to give you? About 10 minutes of inputs: what you’re marketing, who you sell to and where you sell it. If you have company objectives or growth targets, the plan uses them. What is synthetic research? We model the buyers in your market so you can ask them anything, at scale, in days. Each synthetic respondent is a detailed persona, and together they represent your market. How do I know I can trust synthetic research? Evidenza has spent years validating synthetic research against traditional human research across a wide range of marketing decisions. But TenSlides doesn’t ask you to choose between synthetic research and the evidence you already have. You can inspect the research behind the recommendations and incorporate your own data wherever you have it, combining the speed and breadth of synthetic research with what your business already knows. Can I use my own data in TenSlides? Yes. TenSlides isn’t a black box. You can interrogate the research behind every recommendation, change assumptions and numbers, and add your own data. Have recent brand tracking? Customer research? Sales data? Market sizing? Pricing work? Bring it in. TenSlides can combine your existing evidence with Evidenza’s synthetic research so the plan reflects the best available information about your business. What if I disagree with a TenSlides recommendation? Change it. TenSlides is designed to help marketers make better decisions, not make decisions for them. You can adjust the assumptions or inputs behind the plan and see how those changes flow through the rest of the 10 slides. The recommendations are there to give you an evidenced starting point. The final marketing plan is yours. Can I use TenSlides for next year’s plan? That’s what it’s built for. Join the waitlist and we’ll be in touch as beta places open. × Beta waitlist ### Planning season’s here. Get on the list. Beta plans from $10,010 · one brand, one market. Takes under a minute. #### Successo! Grazie mille, we’ll be in touch soon. Until then, here are some helpful resources to learn more about us and how we conduct AI market research for previously impossible audiences: - 📚 Check out our full [research library](https://www.evidenza.ai/research?utm_campaign=41149525-Evidenza%20Welcome%20Email&utm_source=email&utm_content=Evidenza%20Welcome%20Email). It’s full of content our cofounders spent decades compiling as B2B marketing experts at LinkedIn. - 🔈 We have a [podcast](https://open.spotify.com/show/6KM87CYBbIGuun9TS0nTBd?utm_campaign=41149525-Evidenza%20Welcome%20Email&utm_source=email&utm_content=Evidenza%20Welcome%20Email). Join *Lab-Grown Marketing* as we explore proven, lab-backed tactics to help marketers thrive in today’s landscape. - 🤔 Questions about us, our methodology, or working with us? Check out our [FAQs](https://www.evidenza.ai/faqs?utm_campaign=41149525-Evidenza%20Welcome%20Email&utm_source=email&utm_content=Evidenza%20Welcome%20Email). Back to the page ![Evidenza](https://go.evidenza.ai/hubfs/evidenza-logo.png) tenslides.ai · © 2026 Evidenza [Join the beta waitlist](https://go.evidenza.ai/ten-slides#join)